Tiffany & Co.

  • PR Executive

    Location 地點 SG-Singapore (新加坡)
    Req # 申請號碼
    Category 種類
    Public Relations
  • Overview

    The Public Relations Executive is responsible for supporting the delivery of significant and impactful editorial coverage (broadcast, print, digital, social) by executing a regional & local Singapore PR strategy, which leverages both global assets and creates local brand appropriate opportunities. The role will support delivery of the on-site execution of regional customer and press events across Asia-Pacific (and directly for Singapore) and requires a charismatic brand ambassador with a track record of supurvising photoshoots and working with influencers.  This individual will work cross-functionally with the global, regional and market teams to ensure successful event and press/media coordination, while delivering according to the Tiffany service standard and demonstrating inspirational partnership, both internally and externally. The Public Relations Executive will assist the Regional PR Manager with oversight of all Public Relations activities throughout the Asia-Pacific region (Southeast Asia, Australia & New Zealand, Trade and new markets) and also directly support the management of all Public Relations activities for Singapore.  This role reports to the Regional PR Manager and is part of the Regional Marketing team with a close relationship to the Singapore Market team.


    Singapore Public Relations responsibilities:
    • Along with the Regional PR Manager, execute the PR strategy for the Singapore market in collaboration with the Singapore Marketing team in order to maximize brand visbility, communicate the right messages and drive brand desirability.
    • Assist to craft and plan the editorial calendar to ensure a strong share of voice throughout the year.
    • Plan and execute PR events in collaboration with the Singapore Marketing Team.
    • Be able to build, maintain and leverage relationships with fashion, jewellery, watch and beauty media.
    • Assist in planning and execution of local media activities, including proactively pitching stories and fielding requests; distributing materials or product support and scheduling interviews.
    • Secure PR coverage and work out strong PR plans to support key campaigns and launches.
    • Plan and execute social media posts for key campaigns.
    • Coordinate all aspects of press photoshoots and celebrity dressings.
    • Responsibility for monthly reporting including press clippings, PR valuation and analysis etc.
    • Any other PR-related duties as required.


    APAC Regional Public Relations responsibilities:
    • Support timely disemination of PR materials to Markets
    • Coordinate approvals with Central for Market PR activities, events and KOL activations
    • Coordinate social media posts for key campaigns with Markets and Central
    • Coordinate approvals for press photoshoots and celebrity dressings.
    • Coordination of samples delivery and tracking
    • Responsibility for monthly Regional reporting including press clippings, PR valuation and analysis etc.
    • Any other PR-related duties as required.


    • 3+ years of PR, communications, events and/or media relations experience preferably in the luxury retail; FMCG industries; PR agency
    • Good interpersonal skills, team player, self-motivated and analytical mind.
    • Command of strong English writing skills
    • Strong project focus including attention to detail and consistent follow-through.
    • High level of self-management and ability to function amidst tight deadlines and changing priorities.
    • Ability to prioritize and work in a highly dynamic, fast paced and team-oriented environment.




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